During our conversations with clients, we’ve discovered that many platform operators have only a very basic understanding of how “game point revenue share” works.
Some say: “Whatever the platform gives me, that’s my cut.” Others say: “I saw money deducted from the wallet — that must be the revenue share.”
But in reality, Revenue Share is a well-structured, data-driven profit distribution mechanism. If you don’t understand how it works, it’s easy to lose out during negotiations or misinterpret your finances.
Game point revenue share refers to how player betting outcomes (wins and losses) are distributed between the game platform and the game provider/system provider based on a set percentage.
There are three key roles involved:
Players: Top up and place bets on the games
Operators (You): The owner/manager of the front-end gaming platform
Game Providers: Companies that offer the game content and processing systems
Put simply, it’s about how the money players lose is split among the three parties.
📊 How Is Revenue Share Calculated? A Look at the Mainstream GGR Model
Most platforms calculate revenue share using the GGR (Gross Gaming Revenue) model — i.e., the player’s actual win/loss. But do you know how the revenue share percentage is formed and who gets what?
✅ GGR model ≠ You keep the full percentage
GGR = Total Player Bets – Total Player Winnings
For example, if a player loses 10,000 points, the 5% revenue share you see is actually your platform cost — but in reality, it’s the result of layered markups from API cost → white label system → operator.
📦 Example of Revenue Share Structure (Cost-Based Profit Distribution Model)
When the game provider offers the API, it sells it to the white label provider at a cost of 4%. The white label provider then integrates all games and builds the platform system, reselling it to the operator at a 5% revenue share.
📌 When a player loses 10,000 points, the actual revenue distribution is as follows:
Role
Revenue Share
Actual Earnings
Operator
95%
9,500 points
Game Provider
4%
480 points
Platform Provider
1%
20 points
This structure may seem simple, but it reveals two key insights:
✅ The “revenue share percentage” you see represents the operator’s cost, not the game provider’s final earnings. ✅ The white label provider earns their 1% by offering integration, system, and maintenance services — not by undercutting prices.
So don’t just look at the percentage — look at who provides the content, who builds the platform, and who handles operations. That’s how revenue sharing makes sense.
❗Common Misunderstanding: When You Think the “Platform Wins”, It Might Not
Many beginner operators see their account balance grow and think they’re making a profit. But don’t forget:
If players win, the platform may need to cover payouts (negative revenue)
If players lose, the provider takes their cut first, then you get your share
Bonuses / Rebates = actual costs that also affect GGR
📌 Without daily reconciliation or understanding revenue source breakdowns, you might be misled into thinking “the numbers look great, but profits are thin.”
✅ Kzing’s Revenue Share Logic: Transparent, Trackable, and Trustworthy
As a one-stop white label solution provider, Kzing ensures that game integration and reporting are backed by three levels of transparency:
1️⃣ Real-time Multi-Currency Conversion
Clearly see the actual value of every point in currencies like CNY, VND, USDT, THB, etc.
2️⃣ Daily Settlement Reports
Auto-generated reports show revenue share breakdowns by game type — no manual calculations needed.
No manual calculations needed — you can instantly view the platform’s net revenue, win/loss for each game, and system commission costs.
3️⃣ High-transparency revenue share tables let you clearly see the profit distribution structure for each game category before you even start the partnership.
No fear of comparison — all data is presented upfront, giving you the confidence to plan for long-term success.
🧠 Don’t Understand Revenue Share? Then You Can’t Manage Profitability
As a platform operator, understanding how game point revenue share works helps you:
✅ Evaluate your platform’s true profitability
✅ Strategically allocate traffic to high- vs low-margin games
✅ Negotiate confidently and manage costs effectively
So the next time you ask a provider, “How is revenue calculated?”, don’t just listen to the percentage. Look at the logic, the formula, and the profit model behind it.
📞 Reach out to our sales team for the best revenue share terms and maximize your profit:
How Are Game Provider Royalties Calculated? A Complete Guide to the GGR and Points-Based Models
Kzing’s Unique Advantages for Building a Profitable iGaming Operation
Increase Reach, Reactivate Users, Boost Bets — Triple Your Wins with PWA Notifications!