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Case study of Kzing Client, V77

The Promotions System That Delivers

Daily Depositors

Increase from 374 to 999

Daily Deposit Value

Growth by 148%

Retention

Improved from 22% to 38%

“We used to struggle with timing and repetitive bonus complaints. Now it’s hands-free, and players are actively engaged every day. With our marketing and ready white label platform functionality, we saw instant growth supported by Kzing’s promotions system.”
— V77, Vietnam Market
Client Since

December 2024

Market Focus

Vietnam

Kzing Product

Sportsbet

V77 is a fast-growing iGaming brand targeting the Vietnamese market. Since teaming up with Kzing in December 2024, the brand has prioritized localized engagement and a mobile-first experience designed specifically for Vietnamese players.

 

V77 needed a promotions system that could scale with them, deliver personalized experiences, and improve performance across the board. Use of Kzing Promotions System has helped V77 in areas beyond engagement and conversion:

Key Area Before After
Manual Workload ❌ Promotions sent manually via chat or customer support ✅ Manual and supported by push notifications
Automation ❌ No triggers or scheduling ✅ Rule-based automation engine
Tracking & Insights ❌ No segmentation or performance data ✅ Real-time user segmentation & performance tracking
Player Engagement ❌ Low interest in repeated promotions ✅ Comprehensive for each stage of user journey and platform goals
Promotion Variety ❌ One-size-fits-all offers ✅ Variety of promotions

Campaign Strategies in Action

Kzing worked closely with V77 to develop targeted, high-frequency campaigns that aligned with player behavior:

  • Daily Accumulated Bonus – Rewards for consistent deposit activity (Jan 2025)
  • 0.6% Bonus Every Deposit – Encouraged micro-deposit frequency (Dec 2024)
  • 5% Weekend Sports Bonus – Targeted sports bettors for weekend spikes (Dec 2024)
  • Red Packet Rewards – Random incentives to boost excitement (Dec 2024)
  • 7-Day Check-In Bonus – Increased retention through escalating daily rewards (Mar 2025) 

Quests 

 

Promotion Objective / Strategy
Daily Accumulated Bonus Daily deposit streaks for higher-value bonuses
0.6% Bonus Every Deposit Boost deposit frequency with small, recurring rewards
5% Weekend Sports Deposit Bonus Drive activity during weekends; target sports bettors
Sports Bet Receive Red Envelope Reward active sports bettors with random red packet gifts

Check-in

Promotion Objective / Strategy
7-Day Check-in Bonus Encourage daily logins with escalating daily rewards

Performance Metrics: Before vs. After

The results were immediate and dramatic. Below is a side-by-side comparison of key KPIs before and after the implementation of Kzing’s Promotions System:

 

Metric Before After Change
30-Day Retention 22% 38% +16%
Bonus Redemption Rate 47% 72% +53.2%
Active Deposit Users 374 / Day 999 / Day +167.1%
Deposit Value (VND) 14.7 billion / Day

(4 million CNY)

36.5 billion / Day

(10 million CNY)

+148.3%
Bonus-Related Complaints Frequent Rare -84%

Find out more about Kzing Promotions System to leverage success for your platform

Detailed Case Study

Proven success, find out how Kzing Client V77 leveraged our Promotions System for maximum engagement and conversion.