Case study of Kzing Client, V77
The Promotions System That Delivers
Daily Depositors
Increase from 374 to 999
Daily Deposit Value
Growth by 148%
Retention
Improved from 22% to 38%
V77 is a fast-growing iGaming brand targeting the Vietnamese market. Since teaming up with Kzing in December 2024, the brand has prioritized localized engagement and a mobile-first experience designed specifically for Vietnamese players.
V77 needed a promotions system that could scale with them, deliver personalized experiences, and improve performance across the board. Use of Kzing Promotions System has helped V77 in areas beyond engagement and conversion:
Key Area | Before | After |
Manual Workload | ❌ Promotions sent manually via chat or customer support | ✅ Manual and supported by push notifications |
Automation | ❌ No triggers or scheduling | ✅ Rule-based automation engine |
Tracking & Insights | ❌ No segmentation or performance data | ✅ Real-time user segmentation & performance tracking |
Player Engagement | ❌ Low interest in repeated promotions | ✅ Comprehensive for each stage of user journey and platform goals |
Promotion Variety | ❌ One-size-fits-all offers | ✅ Variety of promotions |
Campaign Strategies in Action
Kzing worked closely with V77 to develop targeted, high-frequency campaigns that aligned with player behavior:
- Daily Accumulated Bonus – Rewards for consistent deposit activity (Jan 2025)
- 0.6% Bonus Every Deposit – Encouraged micro-deposit frequency (Dec 2024)
- 5% Weekend Sports Bonus – Targeted sports bettors for weekend spikes (Dec 2024)
- Red Packet Rewards – Random incentives to boost excitement (Dec 2024)
- 7-Day Check-In Bonus – Increased retention through escalating daily rewards (Mar 2025)
Quests
Promotion | Objective / Strategy |
Daily Accumulated Bonus | Daily deposit streaks for higher-value bonuses |
0.6% Bonus Every Deposit | Boost deposit frequency with small, recurring rewards |
5% Weekend Sports Deposit Bonus | Drive activity during weekends; target sports bettors |
Sports Bet Receive Red Envelope | Reward active sports bettors with random red packet gifts |
Check-in
Promotion | Objective / Strategy |
7-Day Check-in Bonus | Encourage daily logins with escalating daily rewards |
Performance Metrics: Before vs. After
The results were immediate and dramatic. Below is a side-by-side comparison of key KPIs before and after the implementation of Kzing’s Promotions System:
Metric | Before | After | Change |
30-Day Retention | 22% | 38% | +16% |
Bonus Redemption Rate | 47% | 72% | +53.2% |
Active Deposit Users | 374 / Day | 999 / Day | +167.1% |
Deposit Value (VND) | 14.7 billion / Day
(4 million CNY) |
36.5 billion / Day
(10 million CNY) |
+148.3% |
Bonus-Related Complaints | Frequent | Rare | -84% |
Detailed Case Study
Proven success, find out how Kzing Client V77 leveraged our Promotions System for maximum engagement and conversion.