In the competitive world of iGaming, retaining players and increasing engagement is no longer a game of chance—it’s a matter of design. This case study explores how V77, a rising iGaming operator in Vietnam, used Kzing’s Promotions System to automate campaigns, personalize the player journey, and significantly increase retention and revenue.

About V77 and the Vietnam iGaming Market

V77 is an ambitious online gaming brand focused on the Vietnamese market. Since partnering with Kzing in December 2024, the operator has emphasized local engagement and a mobile-first experience tailored to Vietnamese players. Backed by a focused marketing strategy and powered by Kzing’s Promotions System, V77 quickly gained momentum and, within just three months, achieved:

• 25,000+ registered players (as of March 2025)
• 1,300+ average daily logins (February 2025)
• 8.8 trillion VND in average monthly turnover

Despite this rapid growth, V77 previously faced operational challenges that limited scalability—until the integration of Kzing’s Promotions System enabled automation, personalization, and measurable results.

Challenges Before Using Kzing’s Promotions System

Prior to leveraging Kzing’s solution, V77’s promotion efforts were:

• Manual and time-consuming – Promotions were sent out via chat or handled by customer support.
  Lacking automation – There were no triggers, scheduling tools, or campaign workflows.
• Missing insights – Without segmentation or tracking, understanding performance was nearly impossible.
• Underwhelming for players – One-size-fits-all offers led to low engagement and frequent bonus complaints.

V77 needed a promotions system that could scale with them, deliver personalized experiences, and improve performance across the board.

Kzing’s Promotions System: The Turning Point

Kzing introduced a robust, rule-based promotions engine that transformed how V77 engaged its players:

• Automated campaigns: with real-time segmentation
• Push notifications: to drive immediate action
• User journey mapping: to support acquisition, activation, retention, and monetization
• Wide variety of promotion formats, including:
  • Daily check-in bonuses
  • Deposit-based rewards
  • Red envelopes
  • Check-in quests
  • Referral incentives
  • Tiered onboarding bonuses

Campaign Strategies in Action

Kzing worked closely with V77 to develop targeted, high-frequency campaigns that aligned with player behavior:

• Daily Accumulated Bonus – Rewards for consistent deposit activity (Jan 2025)
• 0.6% Bonus Every Deposit – Encouraged micro-deposit frequency (Dec 2024)
• 5% Weekend Sports Bonus – Targeted sports bettors for weekend spikes (Dec 2024)
• Red Packet Rewards – Random incentives to boost excitement (Dec 2024)
• 7-Day Check-In Bonus – Increased retention through escalating daily rewards (Mar 2025)

Performance Metrics: Before vs. After

The results were immediate and dramatic. Below is a side-by-side comparison of key KPIs before and after the implementation of Kzing’s Promotions System:

Campaign Highlights: Boosting Deposits and Engagement

January–February 2025 Campaigns

• 1,940+ deposits
• +54.2% increase in number of deposits
• +385.9% growth in total deposit value (VND)
• 85% of deposit value came from sports bets

March 2025 – Check-In Campaign

• 4,600+ deposits in 7 days
• +138% increase in deposit volume
• +251% increase in deposit value (3.9 million+ VND)

Additional Growth Promotions

• +3,763 players from referral campaigns
• +833 deposits during Lunar New Year red packet campaign
• +2,550 sign-ups from multi-tier onboarding bonuses

Read more in detail here on the full case study of Kzing Client V77’s success with the Kzing Promotions System.

Client Feedback: From Frustration to Automation

“We used to struggle with timing and repetitive bonus complaints. Now it’s hands-free, and players are actively engaged every day. With our marketing and ready white label platform functionality, we saw instant growth supported by Kzing’s promotions system.”
— V77, Vietnam Market

Why Kzing’s Promotions System Works

Kzing’s system is built with operator success in mind. It seamlessly integrates with its white label backoffice, allowing brands like V77 to:

• Launch campaigns in minutes, not hours
• Deliver personalized, localized content
• Gain real-time performance insights
• Minimize manual overhead
• Scale growth with automation and smart targeting

Check out the Promotions System Guide for some practical tips and tricks to engage and convert players on your platform too!

Conclusion: The Power of Smart Promotions

V77’s rapid growth in Vietnam proves that the right technology partner can unlock exponential results. By combining automation, personalization, and data-driven strategy, Kzing’s Promotions System has helped V77 achieve measurable success in player retention, deposit activity, and brand engagement.

Ready to boost your iGaming platform’s performance?
👉 Contact Kzing today and discover how our white label solutions and Promotions System can take your business to the next level.

📞 Reach out to our sales team for the best rates on the most popular games today:

Derek Cheong 小波
📧 derek.cheong@kzing.com
📱 +63 928 699 8616
📨 Telegram: @KzingSales03

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Written By

Jemma

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